Serratelli -Rocker Steiner Silver Belly 8X Fur Felt Cowboy Hat
The Rocker Steiner Collection represents the convergence of two Western bloodlines: Serratelli Hats’ 150-year American hat-making legacy and the Steiner family’s three generations in the rodeo arena. This is a hat built where lineage, discipline, and craft meet—meant to be worn, worked in, and passed down. At the center of the design is the crown itself, shaped by history rather than trend. Rocker Steiner’s grandfather—a rodeo legend—hand-creased hats using a signature form passed down to his son Sid, and now to Rocker. Those original, hand-shaped hats became the exact molds used for this collection, preserving a silhouette refined over generations and proven in the arena. Crafted from 8X fur felt, blending 30% beaver and 70% rabbit, this hat offers the ideal balance of structure, durability, and refinement. Finished in a classic Silver Belly, it delivers a clean, timeless Western profile with a firm hand and long-lasting shape retention. A 4 ¼” brim pairs with a 4 ½” crown, creating a versatile silhouette that works equally well dressed up or worn hard. The details are deeply intentional. A custom buckle set—designed in collaboration with jeweler Nick Cunningham—is inspired by Rocker’s spurs, originally gifted by rodeo icon Larry Mahan to nine-time world champion Ty Murray, before making their way to Rocker. Elements of the rowels and spur design are carried through the buckle, keeper, and tip, anchoring the hat in the tools and legends that shape the sport. Inside, Rocker’s signature red is precisely matched in a goat-leather sweatband, stamped in gold foil with his autograph and stitched in Serratelli’s gold thread. The liner features a custom monogram pattern and an illustrated portrait of Rocker in the arena, created exclusively for this collection. Details 8X fur felt (30% beaver / 70% rabbit) Silver Belly color Hand-shaped crown based on the Steiner family mold 4 ¼” brim | 4 ½” crown Custom spur-inspired buckle set Goat-leather sweatband with gold-foil signature Exclusive illustrated liner This isn’t just a felt hat—it’s a continuation of Western lineage, shaped by hand, grounded in rodeo history, and built with the quiet confidence of something made to last.
Care & Service
Every purchase includes a lifetime of in-store service: hat re-shaping, boot conditioning, and minor repairs done on the bench at no charge. Bring it by Main Avenue whenever it needs a little attention.